Earthy Colour Palettes for Holistic and Nature-Inspired Brands
|Kelly Somers
There’s something about earthy tones that instantly shifts the feeling of a brand.
Soft greens, warm neutrals, and muted textures create a sense of calm that feels natural and unforced.
These palettes are inspired by that feeling. Grounded, gentle, and quietly expressive without needing to be bold or loud.
If you’re building a brand that values simplicity, connection, and ease, these colour combinations are a beautiful place to begin.
Earthy & Grounded
Rooted, wise, and natural — for brands connected to nature, ancient wisdom, and ritual.
1. Rustic Earth
Warm, sun-baked tones with deep contrast for a brand that feels textured, raw, and grounded.
Colour HEX Codes:#F8F7F3 | #BCB3A6 | #875F45 | #797454 | #A3BFB3 | #302E2C
Match this color palette back with our Mother Earth stock images to complete your look
2. Succulent Garden
Fresh greens and warm blush tones for a brand that feels alive, natural, and nourishing.
Colour HEX Codes:#FDF1DB | #CFC49D | #D89684 | #96AB88 | #597B60 | #40534D
3. Spring Meadow
Soft neutrals and muted greens for a brand that feels calm, open, and quietly refined.
Colour HEX Codes:#DFD5C6 | #B8B8AC | #CFD8B5 | #8D9172 | #ACC8C9 | #B06F3A
4. Mother Earth
Soft stone, warm sand, and grounded greens for a timeless, cohesive brand aesthetic.
Colour HEX Codes:
#EDEDEE | #EFD3BD | #C3CDB8 | #AE8F78 | #899480 | #3F5043
Find this color palette in our Mother Earth Brand Kit to complete your look with matching fonts and images.
5. Earthy Witch
Deep earth tones and soft neutrals for a brand that feels grounded with a subtle sense of mystery.
Colour HEX Codes:#E2E1DB | #E9D1CA | #A39C82 | #9C6147 | #334026 | #351F13
Match this color palette back with our Mother Earth stock images to complete your look
6. Mountain Air
Cool greens and misty blues for a brand that feels grounded, quiet, and expansive.
Colour HEX Codes:
#D4E1E7 | #7F9A83 | #778C58 | #99BAD7 | #254B5A | #082434
Find the Mountain Air color palette in our Mother Earth Brand Kit Vol 2 for the complete look, including font pairing and stock images to match.
7. Forest Bathing
Deep greens and warm neutrals for a brand that feels immersive, calming, and restorative.
Colour HEX Codes:#F5F1E8 | #AAB28E | #AA8D6B | #7C8B80 | #70543B | #402C1F
Building a complete brand
A colour palette sets the foundation, but it’s the combination of colour, typography, and imagery that brings your brand to life.
When these elements work together, everything feels considered and cohesive without needing to over design or overcomplicate it. The result is a visual identity that feels calm, intentional, and aligned across every platform.
Earthy palettes in particular benefit from this balance. Paired with the right fonts and imagery, they create a brand presence that feels grounded, refined, and effortless.
If you’re building a brand in this space, the Mother Earth Collection brings all of these elements together in one place.
If you're still unsure of your brand direction our Brand Style Guide is the perfect resource to get you started, download it below.
Find Your Brand Vibe
Not sure where to start with your branding? Our Brand Style Guide includes 8 complete brand vibes with color palettes, font pairings, and moodboards, plus a step-by-step of how to use them.
